Babaloo

The Babaloo bottle has no vent and no valve. Its milk sits in a collapsible silicone bag that squeezes down as the baby drinks, so air has nowhere to get in. Utah Business ranked it first among consumer products at its 2025 Innovation Awards. The Draper company puts the idea in one line: when the baby pauses, the milk pauses too.

Co-founder Bre Marrder came to baby bottles by way of a fine arts degree in dance, and she writes about breastfeeding as a dance between mother and baby. Her path to the company started when her first son was born in 2020, Utah Business reported. She is a mother of three sons. One preferred the bottle and another the breast. The third had feeding trouble from oral restrictions.

For her family, the answer was often the laid-back nursing position, with the baby lying tummy to tummy on a reclining parent. Traditional bottles made that position impossible, she wrote, because they require a baby to feed in a cradled position. A bottle that works in any position needs the milk to arrive without gravity's help, which is where the collapsing bag comes in.

Babaloo sells it in two sizes. The 5 oz bottle comes with a slow flow nipple and the 8 oz with a fast one, and the nipples swap between them. Milk only touches platinum food-grade silicone, the company says, while the polypropylene outer shell never touches the milk. The whole thing can go on the top rack of a dishwasher, and a single bottle costs $14.99.

Marrder has opinions about the rest of the industry. In a post on the company blog she argues that bottle makers have spent decades fiddling with nipple shapes and textures. Some went as far as color. Babies cannot see color for their first few months, she points out, which has not slowed the color work down.

The anti-colic benefits are the company's own claims, and Marrder concedes the limit herself. In a history of the baby bottle on the Babaloo site, she writes that no bottle can replicate breastfeeding. What the bottle tries to copy is control, letting the baby set the pace and choose the posture.

The awards have stacked up quickly for a bottle that launched in January 2025. A company announcement lists a Mom's Choice Award and a National Parenting Product Award alongside the Utah one. Utah Business also named Marrder to its 30 Women to Watch that year.

The accessory that makes the laid-back position work is a $25.99 silicone strap. It drapes over a parent's shoulder and holds the bottle in place, so both hands stay on the baby. Anyone who has held a bottle in one hand and a newborn in the other at 3 a.m. will see the point.