What's new
Thirty-three dated entries from twenty-two Utah brands since June 12, 2026, each linked to the brand's own page.
We add an entry when a brand announces something on its own site. A Featured partner label marks a paid position at the top, and the entry reads the same either way.
33 of 33 shown
October 2026
Bose acquires Skullcandy
Bose acquired Skullcandy on October 21. Skullcandy stays a separate brand based in Park City, and the sale price was not disclosed.
The Jack penny loafer in Oro Viejo
TAFT now sells its Jack penny loafer in Oro Viejo, the finish already on its Rome and Preston shoes. The upper is leather and pony hair, and the loafer is made in Italy for $295.
Pathfinder 2.0, an early release of the 2027 fat tire e-bike
The Pathfinder 2.0 is a low-step e-bike on 20 inch fat tires, and Magnum rates its 691 watt hour battery for up to 55 miles. It lists at $1,849 against $1,999 as launch pricing, and it was sold out online on October 21.
Michael Absmaier named president
Atomic said on October 19 that Wolfgang Mayrhofer will retire as president at the end of 2026. Michael Absmaier, the chief financial officer, takes over on 1 January 2027.
Fabian Ax Swartz joins SHRED
SHRED said on October 19 that Swedish skier Fabian Ax Swartz, who is 22, will race in its helmets and goggles. He finished 14th in Olympic slalom at Milano Cortina 2026.
AutoPress 2 with a 12 by 12 inch plate
Cricut announced a 12 by 12 inch AutoPress 2 that applies 110 pounds of pressure. The heat plate is rated to 410 degrees Fahrenheit.
EasyPress Mini with a 6 by 3 inch plate
Cricut announced the EasyPress Mini, a handheld heat press with a 6 by 3 inch plate.
Chairs free at Utah's five national parks
Extreme Motus said on October 14 that its chairs are free to use at all five of Utah's national parks.
Nexus ski boots
Atomic announced the Nexus ski boots on October 14. The Nexus 120 BOA has a 101mm last, and the line runs from a 95 flex to a 130 flex across seven models.
Third quarter results set for November 3
Cricut in South Jordan said on October 13 that third quarter 2026 results come out November 3, after the market closes. The call is that afternoon at 3:00 p.m. Mountain Time.
Third quarter results set for November 2
Black Rifle Coffee Company in Salt Lake City said on October 13 that third quarter 2026 results come out November 2, after the market closes. The conference call is November 3 at 8:30 a.m. Eastern, and a replay stays up through November 17.
Partnership with VillageFor on mental health support for new parents
Owlet announced a partnership with VillageFor on October 7. Owlet360 members get three free months of VillagePlus, and that plan includes five My Village seats.
Do-Si-Do snowboard
Armada posted the Do-Si-Do on October 5, a women's directional twin snowboard with a flex of 6 out of 7. Stefi Luxton helped shape the board, and the graphic is by Bella Jayne in Minneapolis.
Amor y Vida FreeSip
Owala released Amor y Vida on October 1, a Color Drop FreeSip made by young artists at Yollocalli in Chicago. Yollocalli is the youth program of the National Museum of Mexican Art, and it takes youth from 14 to 24.
Best of Phoenix names Outlaw Distillery
Outlaw Distillery was named Best Distillery in the Phoenix New Times Best of Phoenix 2026 list on October 1. The Tempe shop has been selling in Arizona for 15 months.
September 2026
Baby Safety Task Force
Owlet announced a Baby Safety Task Force on September 30. The company page says the group starts with infant safe sleep.
Resolve Down Anorak
Outdoor Vitals introduced the Resolve Down Anorak on September 25 as the first piece in a limited Special Projects line. The podcast says the jacket holds about 13 ounces of down and weighs about 24 ounces in a men's large.
Investor conference set for October 8
Lovesac said on September 24 that it would join the Telsey Advisory Group conference on October 8 at 2:45 p.m. Eastern. The release was datelined Stamford, Connecticut.
StickerPix sticker machines
Cricut started selling two sticker machines on September 24, the StickerPix Print and the StickerPix Print + Cut. The Print starts at $169 and the Print + Cut starts at $299.
Six engraved Earl revolvers go to auction
North American Arms put six hand-engraved Earl revolvers into a no-reserve auction on September 21. Bidding runs through October 4, and the money goes to Walk the Talk America.
Ritual drops the folding box
Ritual Chocolate said on September 21 that the folding box is going. That box had gotten expensive to put together, especially around the holidays.
Sonal time trial helmet
POC launched the Sonal time trial helmet on September 17. It sells for $660 and the company says it saves 15 to 20 watts at 60 km/h.
Snugg collection adds a swivel chair
Three new pieces let the Snugg sofa grow into a sectional, and one of them is Lovesac's first swivel chair. Every Snugg piece comes in more than 50 fabrics.
Melee v2 road race bike
ENVE introduced the Melee v2 on September 10 in Ogden. A size 56 frame in Ultralight Black comes in under 800 grams, and a complete size 56 bike can reach 6.8 kilograms.
August 2026
Alpine running collection with norda
Black Diamond and norda, a Montreal shoe company, launched a joint collection in Chamonix, led by a $295 trail shoe called the norda 000. It also includes $279.95 carbon poles, and US stores got it on August 31.
July 2026
Crusher 1080 ANC headphones with Sound by Bose
Skullcandy says it is the first headphone not made by Bose to use Bose's noise cancelling and spatial audio. It launched at $279.99 and runs up to 50 hours with noise cancelling on.
Crusher 720 headphones
The Crusher 720 pairs Skullcandy's adjustable Crusher bass with THX Spatial Audio for $209.99. Skullcandy rates the battery at up to 65 hours.
Disc rear wheel opens to every buyer
ENVE's disc rear wheel, until now ridden by UAE Team Emirates XRG and elite triathletes, has been released to everyone. ENVE designs and builds its wheels in house in Ogden.
Torin 9 road running shoe
The ninth Torin keeps Altra's zero drop and adds a Vibram outsole that the company says grips 8.5% better than the Torin 8. It costs $160.
June 2026
GRODEO gravel ride and factory open house
About 300 riders covered 92 miles of gravel in the Wasatch for ENVE's GRODEO. The same weekend, an open house at the factory showed 30 custom painted ENVE bikes.
Andrew Farag named chief financial officer
Lovesac appointed Andrew Farag chief financial officer, effective the same day, after Keith Siegner stepped down. Farag was most recently a managing director at the advisory firm Riveron.
Yeti 1500 portable power station
A 1,505 watt hour power station on a lithium iron phosphate battery that Goal Zero rates for more than 3,500 cycles to 80% capacity. It costs $1,499.95 and carries a five year warranty.
First East Coast store opens on Newbury Street in Boston
KÜHL opened its sixth US store at 343 Newbury Street in Boston, its first on the East Coast. The grand opening ran June 12 to 14.