Armada is a ski and snowboard brand headquartered in Park City, Utah. It was founded in Costa Mesa, California, in 2002.
Armada's pros design their own skis and are rewarded with equity in the company. The idea dates to 2002, when a crew of freeskiers including Tanner Hall and JP Auclair started what Armada calls skiing's first rider-owned, rider-operated manufacturer, with photographer Chris O'Connell on board and money from British venture capitalists. The company began in Costa Mesa, California. It has been run from Park City since 2014.
Its JJ has been billed as the first all-mountain powder ski with rocker. In December 2014 Armada, about 60 people at the time, announced a move into a $500,000 Park City facility with room for research and development next to a showroom. The state offered a tax credit of $354,919 over eight years, and CEO Erik Snyder credited Utah's business environment and its skiing, in that order.
The company that billed itself as rider-owned has belonged to Amer Sports since March 2017, when Amer paid $4.1 million for it. In November 2025 Armada announced a snowboard line, with Rome Snowboards founder Paul Maravetz as vice president of product. Nine boards are in the 2026/27 lineup, and the web address has changed to match: armadaskis.com is now armadasnow.com.
Armada launched in 2002 with two skis, the AR5 and the ARV. The ARV name is still in the lineup more than two decades later.
New from Armada
Do-Si-Do snowboard
Armada posted the Do-Si-Do on October 5, a women's directional twin snowboard with a flex of 6 out of 7. Stefi Luxton helped shape the board, and the graphic is by Bella Jayne in Minneapolis.
