Utah ski and snowboard brands

Twenty-two ski and snowboard brands are listed from Utah.

Utah has held the trademark on “Greatest Snow on Earth” since 1975, and it kept the phrase after Ringling Bros. sued in 1996, claiming it diluted “The Greatest Show on Earth.” Brighton, at the top of Big Cottonwood Canyon, averages more than 500 inches of snow a winter. The companies on this list design skis and splitboards within reach of that snow, and a few still build them in the Salt Lake Valley.

Snow activities added $598.2 million to Utah's economy in 2024, the third largest total of any state after Colorado and California, by the Bureau of Economic Analysis count. Source: Bureau of Economic Analysis, March 2026

In collections: Utah outdoor brands and Famous brands from Utah you may not know. Every brand by founding year is on the timeline.

See them on the map
brands listed
22
marked Made in Utah, 4 fully
6
in the Salt Lake Valley, the most of any gear town
12
the oldest here, founding year of Rossignol
1907

Start with

All 22 below
  1. GOODE

    Ogden, est. 1975

    The carbon pole maker run from Ogden since 2004

  2. POC

    Park City, est. 2004

    Swedish helmets, North America run from Park City

  3. Pit Viper

    South Salt Lake, est. 2012

    Army surplus shades, first painted neon in Salt Lake

  4. Armada

    Park City, est. 2002

    Ski brand started by pros, run from Park City

Every ski and snow brand

22 of 22 shown

SNO-008Est. 2002

4FRNT Skis

Salt Lake City

Freeride skis from a Truckee garage, now run from Salt Lake

40°46′N 111°53′W

SNO-007Est. 1997

American Gear Company

St. George

Wakesurf boards and arcade cabinets built in St. George

37°06′N 113°34′W

SNO-022Est. 2023

ArgentaWorks

Park City

Park City goggle company with a dog on staff

40°39′N 111°30′W

SNO-009Est. 2002

Armada

Park City

Ski brand started by pros, run from Park City

40°40′N 111°30′W

SNO-002Est. 1955

Atomic

Ogden

Altenmarkt skis, US business run out of Ogden

41°14′N 111°59′W

SNO-021Est. 2022

Board Budder

Salt Lake City

Plant-based ski wax born in a Salt Lake garage

40°46′N 111°57′W

SNO-018Est. 2014

Cardiff Snowcraft

Salt Lake City

Splitboards designed in Salt Lake City, built in Canada

40°46′N 111°53′W

SNO-014Est. 2009

Chimera Snowboards

Salt Lake City

Splitboards since 2009, run from Salt Lake City

40°46′N 111°53′W

SNO-004Est. 1969

DaleBoot

Salt Lake City

Custom ski boots built in Salt Lake since 1969

40°42′N 111°49′W

SNO-010Est. 2004

Discrete

Salt Lake City

Beanies named for a University of Utah class

40°46′N 111°53′W

SNO-012Est. 2005

DPS Skis

Salt Lake City

Carbon skis pressed in pairs in Salt Lake City

40°45′N 111°54′W

SNO-005Est. 1975

GOODE

Ogden

The carbon pole maker run from Ogden since 2004

41°13′N 111°59′W

SNO-015Est. 2009

Niche Snowboards

Salt Lake City

A 2009 Salt Lake snowboard brand with dissolvable resin

40°46′N 111°53′W

SNO-017Est. 2013

Pallas Snowboards

Salt Lake City

Women's splitboards, prototyped after hours in Salt Lake

40°46′N 111°53′W

SNO-019Est. 2017

PHANTOM Glide

Salt Lake City

A no-wax base treatment born in Salt Lake City

40°45′N 111°54′W

SNO-016Est. 2012

Pit Viper

South Salt Lake

Army surplus shades, first painted neon in Salt Lake

40°43′N 111°54′W

SNO-011Est. 2004

POC

Park City

Swedish helmets, North America run from Park City

40°40′N 111°30′W

SNO-001Est. 1907

Rossignol

Park City

A French ski maker run stateside from Park City

40°39′N 111°30′W

SNO-013Est. 2006

SHRED.

Park City

Four neon goggles, launched from a Park City attic

40°39′N 111°30′W

SNO-003Est. 1965

Smith Optics

Clearfield

Goggles once swapped for lift tickets, assembled in Clearfield

41°07′N 112°02′W

SNO-020Est. 2021

Team Event

Park City

Women's ski suits with 1980s lines, born in Park City

40°39′N 111°30′W

SNO-006Est. 1980

Voilé

West Valley City

Splitboards and ski straps, made in West Valley City

40°43′N 111°58′W

Questions

Which ski and snowboard brands are from Utah?

Beehive Made lists 22 ski and snowboard brands with a Utah connection. They include GOODE, POC, Pit Viper and Armada. Each brand page says where the company started and where its products are made.

Are any skis or snowboards made in Utah?

Yes. Six of the 22 brands on this page are marked Made in Utah, which means their products are made in the state. They are GOODE, American Gear Company, DaleBoot, DPS Skis, Smith Optics and Voilé.

Where are Utah ski and snowboard brands based?

The Salt Lake Valley has the most, with 12, followed by Park City and the Wasatch Back with 6. The other 4 are spread across 3 other towns.

How does Beehive Made decide a brand is from Utah?

A brand is listed when it was started in Utah, is run from here, runs its North American business from here or makes its products here. Every listing is checked against at least two sources before it goes up, and each brand page says which of those ties apply.