Atomic is a ski and snowboard brand founded in Wagrain, Austria, in 1955. Its North American headquarters is in Ogden, Utah.
Atomic's first ski was the SL1, and the company still sells a ski called the SL. Alois Rohrmoser, a cartwright by training, started building wooden skis in Wagrain, Austria, in 1955 with four employees. By 1991 the company was pressing 831,000 pairs a year. The American side has been run from Ogden since 2007.
By 1989 Atomic sold skis, bindings, boots and poles as one supplier, the first to do it. Then its cap skis came back rejected in bulk and the money ran out. In 1994 Amer Sports bought Atomic for 66.8 million euros.
In 2006 Amer set up a US winter and outdoor unit for Atomic and its sister brands and picked Ogden for it, in the American Can Company plant at 2030 Lincoln Avenue. Utah's 2018 incentive deal for the Ogden headquarters listed Atomic among the brands housed there, and Amer's annual report, filed in February 2026, still lists the Ogden company.
The skis are still pressed in Austria and Bulgaria, about 400,000 pairs a year, and Amer is 44.5 percent owned by China's ANTA Sports. Ogden handles the American end of a company a cartwright started in Wagrain, and the SL is still in the catalog.
In 1981 Atomic opened a plant in Chepelare, Bulgaria. It became the first Western company to build a factory in the Eastern Bloc.
The Bent Chetler has been my favorite ski forever. Solid skis, solid boots.
Alex
New from Atomic
Michael Absmaier named president
Atomic said on October 19 that Wolfgang Mayrhofer will retire as president at the end of 2026. Michael Absmaier, the chief financial officer, takes over on 1 January 2027.
Nexus ski boots
Atomic announced the Nexus ski boots on October 14. The Nexus 120 BOA has a 101mm last, and the line runs from a 95 flex to a 130 flex across seven models.
