Goal Zero product photograph

Bluffdale, UtahSince 2009

Goal Zero is a camping and overland brand founded in Utah in 2009. It is headquartered in Bluffdale, Utah.

Goal Zero, headquartered in Bluffdale, traces back to a hotel breakfast buffet in China. Robert Workman was on a sourcing trip for Provo Craft, the Spanish Fork craft company he had bought from his parents, when he was introduced to Phil Malua, who asked him to come help in the Democratic Republic of the Congo. Workman eventually went, and in March 2007 he started a nonprofit called Tifie.

In April 2008 the first GoBe solar kits, each a battery pack with an LED light, were tested in the Congo. Goal Zero launched as a business in 2009, and its Escape 150 was one of the first products to put a battery and an inverter in one box. The company calls itself the originator of the portable power station. The Yeti 1250 sold out within a day and a half of its December 2012 launch, and the name has stuck.

NRG Energy bought Goal Zero in 2014. In April 2025 BioLite of Brooklyn acquired it and combined the two companies' core teams, though Goal Zero still sells under its own name. The company says its compact Yetis can run a pellet grill. The founding goal still reads "Zero People without Power."

Fun fact

Goal Zero engineers once helped design a new brick that used fewer materials for a Tifie backed brickworks in Kinshasa, Congo.

From the editor

A Utah classic, and their gear is all over my house. The Lighthouse lantern with the hand crank is my favorite.

Alex

New from Goal Zero

  • , new product

    Yeti 1500 portable power station

    A 1,505 watt hour power station on a lithium iron phosphate battery that Goal Zero rates for more than 3,500 cycles to 80% capacity. It costs $1,499.95 and carries a five year warranty.

    Source: goalzero.com

What's new from other Utah brands

Three to know

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Sources

  1. goalzero.com/pages/history
  2. bioliteenergy.com/blogs/press/biolite-acquires-goal-zero-becoming-the-premier-outdoor-energy-brand
  3. goalzero.com/pages/about-us
  4. goalzero.com/policies/privacy-policy
  5. goalzero.com/pages/careers
  6. goalzero.com/pages/newsroom
  7. sgbonline.com/biolite-acquires-goal-zero-to-create-the-future-of-camp-energy-and-off-grid-power
  8. en.wikipedia.org/wiki/NRG_Energy
  9. cbinsights.com/company/goal-zero
  10. web.archive.org/web/2010/http://goal0.com
  11. utahbusiness.com/press-releases/2024/01/08/goal-zero-portable-power
  12. barebonesliving.com/pages/our-story
  13. barebonesliving.com/blogs/connection-culture/tifie-robert-workman-the-origin-story
  14. web.archive.org/web/2024/https://recreation.utah.gov/utahs-outdoor-companies
  15. deseret.com/2007/6/3/20021926/provo-craft-keeps-pace-with-trends