Wigglitz product photograph

Ogden, UtahSince 2022

Wigglitz is a kids and baby brand founded in Utah in 2022.

A Wigglitz sells for $2.49 to $2.99, and look-alike 3D printed animals, mostly made in China, go for 14 to 60 cents, 3D Printing Industry reported in January 2026. The Ogden company behind Wigglitz still sold more than 1.5 million of them in December 2025 alone. Somebody is choosing the expensive worm on purpose.

Zack and Berkley Bailey founded ZB Designs in 2022 with a single 3D printer, as a side hustle while still in college, 3DPrint.com reported. The company's About page says they started in the second bedroom of a small apartment, making custom knives and keychains for local businesses, not toys, and that they failed plenty of times along the way. The wiggly characters came next, and Wigglitz launched in 2023.

The second bedroom did not last. By October 2025 the company was running 2,700 desktop printers, mostly Bambu Lab X1 Carbons set up to print several colors at once, and it says it runs the largest 3D print farm in the United States. Each build plate turns out 90 to 130 toys. People still pull the plates by hand and check the toys by eye, touching them up with heat guns, and 3D Printing Industry flagged that as a limit on how far the operation can scale.

Every character is designed in house and carries a tiny W, and the bundle page counts more than 250 of them, in themes that run from Ocean to Foodz. Each one is a chain of jointed segments that bends and flops in your hand. That is the entire product, and it is apparently plenty.

In September 2025 Moose Toys, the company behind Shopkins, signed on to take Wigglitz to mass retail, with ZB Designs still doing the manufacturing in Utah. Mystery packs reached Target. In February 2026 The Toy Foundation named Wigglitz Collectible Toy of the Year, in a field that included Pokémon, Disney, LEGO and Hot Wheels.

All that printing makes waste, and 3DPrint.com reported that the team knows it; lead design engineer Preston Howe said a filament recycling machine is in development. The price gap with imported copies is the other open question. A toy made in Ogden has to keep earning its extra two dollars.

The catalog keeps its sense of humor. Neil the Seal is named for a real seal in Tasmania that rammed parked cars and flattened road bollards, and his $9.99 Wigglitz comes with a tiny traffic cone of his own to knock over.

Fun fact

Wigglitz figures measure between 1 and 2 inches and are made from plant-based materials, according to the Moose Toys announcement.

From the editor

As a heavy 3D printer user, I love this business. Watching their Ogden print farm run is so fun.

Alex

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Sources

  1. peopleofplay.com/blog/moose-toys-brings-delightfully-fidgety-wigglitz-the-hottest-toy-in-specialty-to-kids-and-collectors-everywhere
  2. wigglitz.com/policies/contact-information
  3. wigglitz.com/pages/about-zb-designs
  4. 3dprint.com/324100/from-print-farm-to-toy-of-the-year-zb-designs-plastic-empire-takes-3d-printed-fidgets-mainstream
  5. 3dprintingindustry.com/news/wigglitz-18m-revenue-shows-3d-printed-toys-can-reach-mass-market-scale-but-scaling-is-not-simple-248467
  6. fox13now.com/the-place/utahs-wigglitz-made-a-dream-come-true-for-a-10-year-old-boy
  7. wigglitz.com/products/build-your-bundle-b
  8. wigglitz.com/products/neil-the-seal
  9. wigglitz.com/products/biggie-wigglitz
  10. wigglitz.com/products/wigglitz-monthly-box