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Utah brands on Shark Tank

Six brands on this list, founded from 1982 to 2016. Utah County has the most of them, with 4.

These are the brands in this directory that pitched on ABC's Shark Tank, each confirmed by a news report or by the company's own account. Getting on the show and getting a deal turned out to be different things.

Kodiak Cakes turned down an offer in 2014, and Joel Clark later told Entrepreneur that the appearance "spiked our sales like crazy at Target." Mission Belt filmed in October 2012. Daymond John offered a deal, and after the episode aired in April 2013 he came back with a better one, Zac Holzapfel told the Daily Herald. PhoneSoap's founders, cousins who started on the idea as BYU students, had three offers in Season 6 and took $300,000 from Lori Greiner for 10 percent of the company.

PaddleSmash made a deal with Mark Cuban and Robert Herjavec in 2023, $250,000 for 20 percent, and then decided against it after reading the rest of the contract. Enso Rings had a rough night before filming, with broken props and forgotten lines. The pitch the next morning went fine. A handshake on television is not the same as a closed deal, so each brand page says who owns the company today.

Sources for these facts

brands on this list
6
in Utah County, the most of any gear town
4
the oldest, founding year of Kodiak Cakes
1982
the newest, founding year of Uncharted Supply Co.
2016

Start with

All 6 below

  1. Kodiak Cakes

    Park City, est. 1982

    Pancake mix started with $1,400 from a truck

  2. PaddleSmash

    Alpine

    Pickleball meets roundnet, invented in Pleasant View

ACC-009Est. 2015

Enso Rings

Lehi

Silicone rings that break on purpose, made in Lehi

40°23′N 111°51′W

FOD-015Est. 1982

Kodiak Cakes

Park City

Pancake mix started with $1,400 from a truck

40°39′N 111°30′W

ACC-005Est. 2012

Mission Belt

Orem

Ratchet belts from Orem that fund micro loans

40°18′N 111°42′W

HOM-016

PaddleSmash

Alpine

Pickleball meets roundnet, invented in Pleasant View

40°27′N 111°47′W

TEC-010Est. 2012

PhoneSoap

Provo

UV phone sanitizers that started in a BYU lab

40°14′N 111°40′W

CMP-011Est. 2016

Uncharted Supply Co.

Park City

The 72-hour survival kit company run from Park City

40°39′N 111°30′W

Questions

Which Utah brands have been on Shark Tank?

Beehive Made lists 6 brands here. They are Enso Rings, Kodiak Cakes, Mission Belt, PaddleSmash, PhoneSoap and Uncharted Supply Co. Each brand page says how the company belongs to Utah.

Which brand on this list is the oldest, and which is the newest?

The oldest is Kodiak Cakes, founded in 1982. The newest is Uncharted Supply Co., founded in 2016.

Where are these brands based?

Utah County has the most, with 4, followed by Park City and the Wasatch Back with 2.

How does a brand get on this list?

Editors add a brand to this list by hand, and only with a source, which the list names under Sources. A new brand joins when a news report or the company confirms it. The list is worked out again every time the site is built.

Sources

  1. entrepreneur.com/article/312400
  2. heraldextra.com/news/2016/may/05/beyond-the-tank-mission-belt-evolves-from-early-shark-tank-company-to-thriving-biz
  3. phonesoap.com/pages/our-story
  4. standard.net/news/business/2023/nov/05/paddlesmash-as-seen-on-shark-tank-was-invented-by-pleasant-view-dad
  5. ksl.com/article/51387735/utah-based-enso-rings-emerged-from-shark-tank-as-winners
  6. parkrecord.com/2018/05/01/marketplace-uncharted-gives-emergency-survival-a-new-look